Promostion

Promotion “became clear that one had to do more than create a brand identity. How do you keep it in the consumer’s mind? Do you advertise a functional benefit? Or do you appeal to the consumers emotions? Is advertising a science? Is it the art of persuasion? Is it the art of endearment?” (Advertising by Design pg.4) Answering those questions one by one, keeping the identity in the consumers head is just about being creative and having a campaign that stands out, is funny, dramatic, shocking, and appealing to people is very important. I wanted the ad to stand out like these people are having fun, and having the bottle and the blue of the label help keep that ad in the audiences mind. Grey Goose benefits from the region's rich history of creating luxury foods, wines and spirits. The maître de chai for Grey Goose vodka ensures that every element of its production is of the highest quality. Its function is to be enjoyed by many as they sip or drink this smooth tasting top notch drink. Appealing to the consumers emotions is also a very good way to keep their attention, make them feel something for this brand not just the product, make them feel that we care about how they feel about our product and company. Advertising is definitely an art persuasion; it’s not an easy thing to just tell people to spend their money to buy your product. The thought in most consumers head is ‘how will this benefit me?’ In my campaign and with this product the consumer benefits the most with the experience that they receive while drinking Grey Goose. I think that advertising is a science that many people have figured out how to conquer it and many people don’t even know that there should be a concept or a theme with their advertisements. It is all about figuring out how to present yourself. “Create a unique selling proposition- a selling point that communicates a singular message- and repeat it over and over again so that it sticks in the consumers mind.” (Advertising by Design pg. 5) Is it the art of endearment? Absolutely, for both the supplier and the consumer it is all about the act of endearment. A consumer isn’t going to buy your product if they don’t feel the love coming out of each glass after every sip that they take, and the supplier is going to have a hard time selling the product if they don’t believe in it, love it, or drink it themselves. That’s why I chose this alcoholic beverage to sell, because I truly love the product that they put out. It is delicious, smooth, and the experiences that I have shared with my loved ones while drinking Grey Goose has stuck in my mind and I will buy it time and time again because of all of those things.