EOC Week 3: Tabacco Ads

http://gal.darkervision.com/2009/01/25/apple-has-started-a-new-advertising-campaign-with-one-scientist-some-mice-and-a-huge-blender/

Interpret the problem. The ad is telling us that smoking is sexy, makes you happy, cool, romantic, and popular. By having the woman looking at the man while he is smoking and blowing the smoke in her face makes the image look seductive and hot. It makes me think that they are saying that smoking makes you sexier. So people should smoke if they want to feel sexier.
Understand the creative brief. By having an attractive woman and seeing her beautiful face and only some of the males face but making sure that the tobacco that he is smoking and the smoke is right up in front says if you smoke these and blow the smoke in her face she or beautiful women will be hooked on you or want to be around you.
Say it outright. The ad is saying that sex sells and cigarettes and smoking are sexy. Everyone wants to feel sexy or wanted at some point in their life. It benefits your pleasure and your happiness which benefits your life. Smoking also indicates relieve or relaxation which I think everybody would agree that they like to be relaxed and stress free. The people in the ad look careless to the world at the moment they look as if nothing else matters. The smoke helps put them in that state of mind.
Know your audience. The audience is everyone that sees the image. But the people that pay attention to it are either people that are trying to go against the tobacco companies or people that don’t smoke. They aren’t trying to advertise to the people that already smoke, because they literally already have them hooked into buying their product. The companies know that people like to feel cool, sexy, and relaxed so that’s what they portray in their advertisements.
Write your objective. The objective is to sell cigarettes and make money off of their smokers.

ECO Week 2: Ethics in Commercials

Axe body spray or body wash has put out some advertisements that are comical but degrading to women. They use sex to promote their product, which is more common in today’s society but they make it a point to say that if you, an average Joe or even less than average, if you use their product you will have hot, beautiful, sexy woman diving to have you. They want you to think that if you use their products you will have women coming out of their element and they won’t be able to control themselves around you.
The commercials that Axe has made are pretty funny but some are very shocking. They exploit women to the fullest to sell their product. It works because they know how to sell to a selected target of people, the men in the world. No man, unless you are gay, that would not love beautiful women running after him feening for his body and smell.
The commercial that I have attached is supposed to be a TV show that they are testing the product in front of a live studio audience. They bring out a very beautiful girl to demonstrate. They start to talk about dirty equipment and how a normal bar of soap will not do the job. She says to keep your balls clean you must try the new Axe body wash and the Axe detailer. The detailer helps guys wash their balls so they are more fun to play with. In the demonstration she cleans a pair of golf balls and gave them to the other lady to play with. She juggled them around in her had for a while with a silence that everyone was looking at her talent with handling those balls. Then they move on to show that it works on anyone’s balls. Big, little, old, or hairy, Axe will do the job right so that women can play with them more.
I personally think that the commercial is funny, and they do a very good job at advertising their product because I know people who have talked about the Axe commercials numerous times so it must be working.

Wash your balls!! Axe Commercial
at www.Youtube.com

ECO Week 1: Voltswagen Lemon

Changing advertising, Volkswagen took a humorous approach to their advertisement. “The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font... that proclaims that this particular car was rejected… because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process…” http://www.writingfordesigners.com/?p=1731

“The large copy printed at the bottom of the ad says “LEMON”… The ad agency successfully caught the viewer’s attention by using self-effacing humor. With any luck, these ads drew you into the joke, and you would read the rest of the copy looking for the punch line.” This ad made viewers question that car in the ad. The ad made people interested in that car. As the viewer looked deeper into it, they found out that each car was inspected to highest level and some cars wouldn’t pass for something as small as a scratch on the windshield.

“Selling the Volkswagen Beetle to America was always going to be tough. New York agency Doyle, Dane, Bernbach took on the job, and changed advertising forever in the process.” Looking at the ad in a different direction changed to the way to advertising, instead of just trying to sell the product, they told you about it and why you should buy it.

BOC Week 1: Voice

Hello.

My name is Christina Cassaro; I am a Graphic Designer and a Photographer. Design interests me because it is a way to express myself without having to stand up and say anything. And! I love that. Putting my name onto something beautiful that hopefully the WORLD will see makes me successful because I will want to keep producing what make me feel the happiest, although it maybe not be the easiest.
Photography is something I like to also do for fun and in my personal life. In spite of the fact that I also market that as part of my profession to show others what I have seen, and where I have been.
I am designing and working my way through life doing something that I find very interesting. I have worked hard to achieve my goals in life and I will keep working, designing, capturing moments in life, and exploring. Every day that I work on a project I learn something new or gain new tools and knowledge to succeed. When learning, I put that knowledge toward my interests to try to make something that no one has done before, which is very hard to do. I try to catch people’s attention by being risky, not knowing how the people are going to react is very exciting for me.
My goal is to leave the place that I am living now, which is Las Vegas, and move to Los Angeles where I can have more opportunities to become a Graphic Designer, to be a part of a company that is very successful only to branch off and make my own company.