Thursday, July 22, 2010

ECO Week 2: Ethics in Commercials

Axe body spray or body wash has put out some advertisements that are comical but degrading to women. They use sex to promote their product, which is more common in today’s society but they make it a point to say that if you, an average Joe or even less than average, if you use their product you will have hot, beautiful, sexy woman diving to have you. They want you to think that if you use their products you will have women coming out of their element and they won’t be able to control themselves around you.
The commercials that Axe has made are pretty funny but some are very shocking. They exploit women to the fullest to sell their product. It works because they know how to sell to a selected target of people, the men in the world. No man, unless you are gay, that would not love beautiful women running after him feening for his body and smell.
The commercial that I have attached is supposed to be a TV show that they are testing the product in front of a live studio audience. They bring out a very beautiful girl to demonstrate. They start to talk about dirty equipment and how a normal bar of soap will not do the job. She says to keep your balls clean you must try the new Axe body wash and the Axe detailer. The detailer helps guys wash their balls so they are more fun to play with. In the demonstration she cleans a pair of golf balls and gave them to the other lady to play with. She juggled them around in her had for a while with a silence that everyone was looking at her talent with handling those balls. Then they move on to show that it works on anyone’s balls. Big, little, old, or hairy, Axe will do the job right so that women can play with them more.
I personally think that the commercial is funny, and they do a very good job at advertising their product because I know people who have talked about the Axe commercials numerous times so it must be working.

Wash your balls!! Axe Commercial
at www.Youtube.com

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