EOC Week 7: Exciting Ads X 4

Positive/ Negative Shapes and Space
In a successful positive/ negative relationship, the positive and the negative are interdependent and interactive. They complement each other to make a bolder statement. The negative space or the dead space refers to the blank space. Someone might use it to isolate the text to make it stand out. And then they put an image and that becomes the positive space. Leaving the other text to tell you a little bit more about it smaller so you have to actually look at the whole thing to know what it is.
In this ad they show you how the Pepsi drink is different than before and why it is, because the lime is peeing in it and adding flavor.
Its "Pepsi with a touch of lime”





Balance.
Balance is very important whether it is symmetrically or asymmetrically. Im sure they can find a way to make both work but in the end the actual ad has to be one or the other. This ad is for a school that teaches the arts, saying that they are thirsty for new and creative people. The colored pencils and the words on the bottom that read “we are thirsty for more creative blood” balance each other out and make the ad very creative itself and it pulls people in to really see what it is about.






Visual Hierarchy

EOC Week 7: Final Project: First Thought

My first thought was to choose a product that I like and use. Vodka, Ketle One.
I thought of having still ads that have captions under them. Have about three or four pictures of the same people partying and one of their birthdays all in different years. I want it to feel like personal because that’s what your parents drank so you started drinking it kind of thing. I want it to feel like when you have this its filled with warmth and memories.
I picked this product because it is my parents favorite kind of vodka.

EOC Week 6: Make 'Em Laugh

I think that this video is hilarious. It is a commercial for E*Trade which is an insurance company. They have talking babies as the subject in all of their commercials but this one in particular I think is very funny.
They focus on one baby in an airplane on his way back from a bachelor party with his buddy Mike who is a couple rows back. He talks about upgrading to first-class investing technology and because he did E*Trade worked their techno-magic and saved him a pant load. I think that they have come up with a way to get people’s attention so people will remember them or look further into their company.
As he is talking away a flight attendant comes by and gives him a glass of milk and he says “thank you Martha” and then he just goes back to talking again. Next thing is the caption comes on the over head speakers and starts saying something. The other baby, Mike yells out “DAD!?” and the first baby yells back “No Mike! That’s the pilot, he’s making an annou-.” Then Mike yells out again “DAD!?”

EOC Week 5: Ad Categories

Advertising has many different categories, twelve to be exact and I have chosen three of them to talk about that I think do the best job at portraying what they want.

Demonstration is the first category I will be talking about. Usually demonstration is used with video and when I think of demonstration I think of infomercials that talk and talk about their product, why it is so good and they show you right before your eyes what their product can do. Well in this ad for Nivea (company that sells lotion, after shave, acne creams and cellulite lotions to women and men) is selling a product that takes away or reduces your cellulite. They took a picture or a couch, made the couch the color that their brand is associated with, made half of it with dimples all over like a woman with cellulite and the other half was smooth like they way a woman wants her legs and butt to be. They are showing you what your body can look like if you use their product.

Declaration is about saying something in your ad very short and bold. In this ad for a drunk driving awareness campaign they took the name of a major vodka company,Absolut, and turned it into an ad that looks like the companies ads that promote their drinks by putting a bottle or a drink with a pretty light in the background and with the words Absolut at the bottom and in very small print ‘please drink responsibly’. This drunk drivers awareness ad gets the attention of the drinkers of Absolut and other alcoholic beverages. The message is drunk driving kills and I think that they presented it very well to the people.


Popular culture is about choosing and knowing who your audience is going to be. There are always those commercials and ads that we see they stick in our mind and we tell the people we know about them. Everyone trying to sell something wants to be those people with that advertisement. In this Corona ad and in all their ads they put the beer at the beach in front of the ocean. They are trying to say that their beer is best enjoyed at the beach and in this ad why not at a nude beach. In their ads the company assosicates being relaxed, having fun, and being refreshed with drinking their beer. I know that when I see those commercials I would much rather be where those people are drinking a beer at the beach instead of where I am right now.

ECO Week 4: Bob Isherwood, why is he important?

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Bob Isherwood is a worldwide creative director he was at Saatchi and Saatchi for twenty- two years. There he helped establish a company and turn it into something bigger then it was. They have a few things that they (the company) believe in and run their company from. “Most companies have a mission statement. We don’t. Instead, we have a Purpose, with these components:
Our Inspirational Dream: To be revered as the hothouse for world changing ideas that creates sustainable growth for clients.
Our Focus: To fill the world with Love marks.
Our Spirit: One Team, One Dream – Nothing is Impossible.” They say nothing is impossible, they think about things that some people think are impossible and they find a way by bending the rules and going into the dark grey areas where people are afraid to go. They have a special relationship with their clients and they believe that that is the only way that they can really express their client through their product. Half of the time that Isherwood was working there he spent his time with the “reinvention” of the company. After 12 years of that he thought that he needed to reinvent himself to have “more than one life at a time”. Isherwood has received awards for World Changing Ideas, and is chairman of the Worldwide Creative Board, among his other achievements.
Saatchi and Saatchi has honored him and think of him as one of the most inspirational person they could find in this new world of ideas and creativity, they found the right person to really lift up the company and they will truly miss him, his inspiration and ideas.

BOC Week 4: Jerry Della Femina, The big idea

http://jalopnik.com/398038/commenter-of-the-day-jerry-della-femina-editionhttp://www.google.com/imgres?imgurl=http://jalopnik.com/assets/resources/2008/07/What-A-Book-Cover.jpg&imgrefurl=http://autoclerks.com/2008/07/commenter-of-the-day-jerry-della-femina-edition-commenter-of-the-day/&usg=__uqfFCcASTv6uG-gdneTUeaPNS0M=&h=300&w=184&sz=66&hl=en&start=0&sig2=0mL--wkKWuvNJgzD521_NA&tbnid=Ev5CCBNQW5sZPM:&tbnh=156&tbnw=96&ei=aClbTPijOoO88gakuJyAAg&prev=/images%3Fq%3Djerry%2Bdella%2Bfemina%26um%3D1%26hl%3Den%26client%3Dhp%26sa%3DX%26biw%3D1659%26bih%3D849%26tbs%3Disch:1&um=1&itbs=1&iact=hc&vpx=516&vpy=440&dur=2906&hovh=240&hovw=147&tx=109&ty=172&oei=aClbTPijOoO88gakuJyAAg&esq=1&page=1&ndsp=33&ved=1t:429,r:18,s:0



Jerry Della Femina is an American advertising entrepreneur and restaurateur.
Jerry started in advertising in 1961, as a junior writer and shortly after he started his own agency, Della Femina Travisano & Partners, in 1967. After he sold his agency he stayed on for another six years. He took all of six months to open two hugely successful restaurants and a very popular food market in New York. Then he decided he was bored again and opened another agency called Jerry, inc. in December 1992, with the announcement that he had been awarded the Newsweek account. In the first year, the agency added Marvel Comics, The New York Mets and Financial Security Assurance, among others, to its roster of clients. In May 1994, Jerry, Inc. merged with the New York office of Ketchum Advertising, forming Jerry & Ketchum. The alliance with Ketchum brought on board such clients as Coty and American Express Travel Trade. (http://www.dellafemina.com/jerry.html)

To me he seems like a very busy man and like he didn’t really care what people thought. Any reaction is a good reaction. He released a book called From Those Wonderful Folks That Gave You Pearl Harbor, he was trying to promote his new client Panasonic, which is a Japanese electronics company. The war was not even twenty years old yet and this book came out. There were many WWII vets that were not very happy about the title of the book and how he was almost promoting the war. But this showed that there was something new and exciting coming out and Jerry wanted to be know and make a difference. After that he wanted to keep doing things that were out of the norm, so he wrote a few other books and produced more advertisements that were attention getters.

Back in the day in his agency he had a way of running things that would defiantly not fly today. Every week they would have all the employees write down the name or names of someone that they would like to sleep with. They had different categories such as opposite sex, same sex, and even ménage a trois. They had over 300 voters. The first three couples would receive nights in the Plaza hotel, sex toy stores and everyone one that was left would gather together in a Mexican restaurant and lock themselves in there with martinis flowing like water and Mary Jane burning the place down. He thought that there was nothing wrong with it but it was the best kept secret in advertising for years. The television series Mad Men was inspired by Jerry’s books and actions in his beginning years. The show that is filmed today but set back in the late 1960’s is a great hit on AMC and is currently in its fourth season.

Jerry Della Femina knew what he had to do to become who he is today. He was risky, flashy, new, and exciting. He helped change advertising forever, which meant more customers and profit for everyone involved. He is a very smart man and I find the way that he thinks to be very interesting and I look forward to seeing his future work.