EOC Week 5: Ad Categories

Advertising has many different categories, twelve to be exact and I have chosen three of them to talk about that I think do the best job at portraying what they want.

Demonstration is the first category I will be talking about. Usually demonstration is used with video and when I think of demonstration I think of infomercials that talk and talk about their product, why it is so good and they show you right before your eyes what their product can do. Well in this ad for Nivea (company that sells lotion, after shave, acne creams and cellulite lotions to women and men) is selling a product that takes away or reduces your cellulite. They took a picture or a couch, made the couch the color that their brand is associated with, made half of it with dimples all over like a woman with cellulite and the other half was smooth like they way a woman wants her legs and butt to be. They are showing you what your body can look like if you use their product.

Declaration is about saying something in your ad very short and bold. In this ad for a drunk driving awareness campaign they took the name of a major vodka company,Absolut, and turned it into an ad that looks like the companies ads that promote their drinks by putting a bottle or a drink with a pretty light in the background and with the words Absolut at the bottom and in very small print ‘please drink responsibly’. This drunk drivers awareness ad gets the attention of the drinkers of Absolut and other alcoholic beverages. The message is drunk driving kills and I think that they presented it very well to the people.


Popular culture is about choosing and knowing who your audience is going to be. There are always those commercials and ads that we see they stick in our mind and we tell the people we know about them. Everyone trying to sell something wants to be those people with that advertisement. In this Corona ad and in all their ads they put the beer at the beach in front of the ocean. They are trying to say that their beer is best enjoyed at the beach and in this ad why not at a nude beach. In their ads the company assosicates being relaxed, having fun, and being refreshed with drinking their beer. I know that when I see those commercials I would much rather be where those people are drinking a beer at the beach instead of where I am right now.