Creative Content

For this campaign I have laid out a series of events that all have someone drinking or holding the bottle of Grey Goose in some way. For my television commercial I envisioned the bottle jumping from scene to scene and having the characters toss, kick, and catch the bottle as the scenes move forward. I tried to lay out a storyboard show you what I was thinking. “A storyboard is a series of drawings, sketches, or photographs of key shots of a planned television commercial, accompanied by text, used to visually explain an idea.” (Advertising by Design pg. 213) Building a storyboard it like a diagram of the commercial to present to your client so they can see how you put their thoughts together on paper. After the client approves the story board, it is used to explain the idea to the director of the commercial. “Seeing an idea in pictures, almost like a cartoon strip helps everyone better understand how the idea will play out on television.” (Advertising by Design pg. 214) Advertising is one of the biggest ways to be heard and get your name, brand, or product out into the world. People love watching television. “People watch television mostly to be entertained. Entertaining programming attracts sponsors. And advertising sponsors means revenue.” (Advertising by Design pg. 206) In a print ad you have one or two seconds to grab ones attention, and if you didn’t, then you have lost them, period. On a television commercial if you lose ones attention in the first two seconds, you have the ability to grab it in the next five to ten seconds. The only way to catch ones attention is to be interesting. And once you have found how you are going to put it out there, your print ad should be in multiple magazines during the course of a few months. Your television commercial should play multiple times a day on several different channels. I have already lined up which magazines and television channels this commercial and print ad will be going to. The commercial will be playing every night once every two hours and I have chosen Vogue, Cosmopolitan, GQ, ELLE, and Glamour magazines to place my ad in.