Art serving capitalism
“Its not art for art sake it’s not money for money sake it’s the two working together.”
When companies start out in whatever industry they are in, all they are looking to do is make money by pleasing the customer. The process of making a name for them is very difficult. Figuring out who their product or company is aimed at and how they are going to catch the people’s attention so start making money. Advertising is a big part of where the profit of what they make goes to. Some companies are very small when they start out so they hire someone to do their campaign work and they come up with something brilliant. They launch it and almost overnight they are popular and sometimes small companies just get bombarded with customers that they don’t know what to do. Because of that campaign they have something to stand by and say that people actually like their product and are buying it left and right.
“Art Serving Capitalism. Why?
Capitalism, for the most part, distrusts art.
But a look at history shows that business has been at its best when it’s done with a sense of craft and surprise we associate with art. Art is the stutter step that freezes the opponent. It’s a new way of seeing the world that takes things that are basically the same and makes them suddenly seem different. Art takes things that don’t belong together and welds them at high temperatures.
Art teaches business to dance”
I really like this quote by Goodby Silverstein and Partners it makes me feel like when I get into the industry I will be making a difference in a person’s life. Art serves capitalism because in reality there really wouldn’t be art and advertising if it weren’t for capitalism.
Being a really successful business man, a fisherman, a fireman or even an artist like myself everyone wants to make money and that’s where both art and capitalism come together.
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