In this full page magazine ad for Smart water Jenifer Aniston is the face of their product. They have her posed like she is stretching like she just got done working out. She is all hot and sweaty and you can see that because she looks like she is all wet but still beautiful as ever. She is putting her face on their product and officially saying that when she works out she drinks Smart water and you should too. When you work out you need to be hydrated so you much drink Smart water.
They do not have very much text. It is mainly the picture and then at the bottom they have the name of the company which is Smart water by Glaceau. All of which is in the same font they write what she thinks and does with the product. I think that this ad can fall under the category of “atypical ad appearance” it is “visually surprising, visually engaging, something that stopped me, and something that made you remember the ad message.” It is visually surprising because of the beautiful woman in the ad which just so happens to be one of the biggest actresses in Hollywood today. I think that it is seductive and very motivating, why wouldn’t you want to look like Jenifer Aniston?
It is also a “typical ad appearance “because you know what is trying to be sold in the ad, it is not to promote Jenifer Aniston (even though it does in a different way). I think that it is memorable because most people have seen or even drank the water before. The product is obvious because the name of it “Smart water” says what it is, which is water. The water is being presented to you in a very sexy way, and in a way that makes you want to look like the person in the ad so why wouldn’t I buy it?
No comments:
Post a Comment