In these two advertisements they are selling underwear. Not just underwear, men’s underwear. They think how we are going to go about selling underwear to men. They have come up with something that I think is clever and a pretty good idea to sell men’s boxer briefs. If you click on the picture and view the image bigger, in the bottom left corner it reads“men don’t want to look at naked men”. They came up with a campaign that in all of their advertisements they will have women wearing the men’s boxer briefs and every one of them will be very sexual and seductive. I bet the product sold very well because I would have bought this if I was a guy because of the ads. The company that is doing the selling is JBS Men’s Underwear and they have decided to find really sexy, attractive, and very fit women to wear their product in environments that a bachelor would be in like their house with shag carpet, or sitting on the toilet reading a magazine. They are hot and sexual and appealing to the person that they are trying to sell it to. Whether it is the bachelor or the girlfriend of the guy who sees the ad and can see herself doing the same thing the girls in the ad are doing, steeling his underwear because they are comfortable.
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