Creative Analyses

I did research of my competition. There are many different vodka companies that I just picked one to go against. So I picked Skyy 90. They describe how the vodka itself is made, how it tastes, and how you should feel when you drink it. They say that you have to want the luxurious lifestyle. Then the lifestyle is distinguished by superior taste through high design. They compare their design to furniture, technology and architecture. They use a master distiller to make the world’s first one hundred percent distillate to make the most luxurious taste for vodka. I think that the problems that they have are that they only really tell you what the process is in how they made the vodka. They probably should have put together something with people drinking their product. Or they already have the visuals but they don’t really have a catchy tag line, slogan, claim, or end line. “In both unconventional and conventional approaches, the key is that visual and words together communicate a whole message that is greater than the sum of the parts.” (Advertising by Design pg. 187) “The visual and words should work cooperatively, complementing each other; this doesn’t mean that the line and the visual have to be similar; one has to be the yin and the others yang, to complete the other.” (Advertising by Design pg. 188) They draw customers in by the way they make it sound that you feel rich when you drink it. They also have had customers for a very long time that buy their product because that’s what their parents drank. They have some sort of emotional connection to the vodka itself. Not saying they have a problem or anything, it could just be that some of the most amazing nights of your life that you have had, you have been drinking that brand. I think that they plan on improving by further putting themselves out there as does Grey Goose, and putting out extensions to their main brand of vodka like that did with Skyy 90 and all the “natural” tastes they have produced.

A Top Notch Drink... Grey Goose... Are You A Top Notch Drinker?

Grey Goose
Coming up with a band new slogan or claim as they call it now for Grey Goose was kind of difficult because I was trying to not sound like something they have already used in the past. But I wanted to make sure that it sounds like something they would say also. I came up with ‘A Top Notch Drink... Grey Goose... Are You A Top Notch Drinker?’ I have put this into my campaign using all different types of people. In the book Advertising by Design on page 195 says “the tag line should embody the overarching strategy of an ad campaign, conveying the benefit or spirit of the brand or social cause.” I have incorporated this into my designs and have taken this advice on making my claim fit with my campaign.

EOC Week 8: Really Good Example Ch. 8

In this full page magazine ad for Smart water Jenifer Aniston is the face of their product. They have her posed like she is stretching like she just got done working out. She is all hot and sweaty and you can see that because she looks like she is all wet but still beautiful as ever. She is putting her face on their product and officially saying that when she works out she drinks Smart water and you should too. When you work out you need to be hydrated so you much drink Smart water.
They do not have very much text. It is mainly the picture and then at the bottom they have the name of the company which is Smart water by Glaceau. All of which is in the same font they write what she thinks and does with the product. I think that this ad can fall under the category of “atypical ad appearance” it is “visually surprising, visually engaging, something that stopped me, and something that made you remember the ad message.” It is visually surprising because of the beautiful woman in the ad which just so happens to be one of the biggest actresses in Hollywood today. I think that it is seductive and very motivating, why wouldn’t you want to look like Jenifer Aniston?
It is also a “typical ad appearance “because you know what is trying to be sold in the ad, it is not to promote Jenifer Aniston (even though it does in a different way). I think that it is memorable because most people have seen or even drank the water before. The product is obvious because the name of it “Smart water” says what it is, which is water. The water is being presented to you in a very sexy way, and in a way that makes you want to look like the person in the ad so why wouldn’t I buy it?

EOC Week 8: Authority

Grey Goose
For my final project I have decided to take advise from one just one of the professional designers but from a few of them. My product is Grey Goose vodka and because there are so many competing companies it is going to be tricky to come up with something that no one has done before or that ketel one has done themselves.
I want the ad to be very elegant. I will be making the image or font huge like Stefan Sagmeister, Sagmeister Inc., New York said on page 162 in our text book. Grey goose makes you feel sexy. Grey goose is something to share. Grey goose is something to drink when you want to have a good time.
I will be selling the product to adults.
I was thinking for one of my ads to just make a new typeface for their product and just use the name as the ad like Michael Sickinger, Firmenich, New Jersey says on page 163 in our text book. I will be using the same font and explain the taste and the experience of the vodka.
Grey Goose has a distinctive color to it and I will be keeping that same color and design of the bottle but I will be coming up with a tag line that has not been used before with that company. I was thinking classy, graceful, stylish, tasteful, fashionable, and exclusive.

EOC Week 7: Exciting Ads X 4

Positive/ Negative Shapes and Space
In a successful positive/ negative relationship, the positive and the negative are interdependent and interactive. They complement each other to make a bolder statement. The negative space or the dead space refers to the blank space. Someone might use it to isolate the text to make it stand out. And then they put an image and that becomes the positive space. Leaving the other text to tell you a little bit more about it smaller so you have to actually look at the whole thing to know what it is.
In this ad they show you how the Pepsi drink is different than before and why it is, because the lime is peeing in it and adding flavor.
Its "Pepsi with a touch of lime”





Balance.
Balance is very important whether it is symmetrically or asymmetrically. Im sure they can find a way to make both work but in the end the actual ad has to be one or the other. This ad is for a school that teaches the arts, saying that they are thirsty for new and creative people. The colored pencils and the words on the bottom that read “we are thirsty for more creative blood” balance each other out and make the ad very creative itself and it pulls people in to really see what it is about.






Visual Hierarchy

EOC Week 7: Final Project: First Thought

My first thought was to choose a product that I like and use. Vodka, Ketle One.
I thought of having still ads that have captions under them. Have about three or four pictures of the same people partying and one of their birthdays all in different years. I want it to feel like personal because that’s what your parents drank so you started drinking it kind of thing. I want it to feel like when you have this its filled with warmth and memories.
I picked this product because it is my parents favorite kind of vodka.

EOC Week 6: Make 'Em Laugh

I think that this video is hilarious. It is a commercial for E*Trade which is an insurance company. They have talking babies as the subject in all of their commercials but this one in particular I think is very funny.
They focus on one baby in an airplane on his way back from a bachelor party with his buddy Mike who is a couple rows back. He talks about upgrading to first-class investing technology and because he did E*Trade worked their techno-magic and saved him a pant load. I think that they have come up with a way to get people’s attention so people will remember them or look further into their company.
As he is talking away a flight attendant comes by and gives him a glass of milk and he says “thank you Martha” and then he just goes back to talking again. Next thing is the caption comes on the over head speakers and starts saying something. The other baby, Mike yells out “DAD!?” and the first baby yells back “No Mike! That’s the pilot, he’s making an annou-.” Then Mike yells out again “DAD!?”