EOC Week 10: Art Serving Capitolism

Art serving capitalism
“Its not art for art sake it’s not money for money sake it’s the two working together.”
When companies start out in whatever industry they are in, all they are looking to do is make money by pleasing the customer. The process of making a name for them is very difficult. Figuring out who their product or company is aimed at and how they are going to catch the people’s attention so start making money. Advertising is a big part of where the profit of what they make goes to. Some companies are very small when they start out so they hire someone to do their campaign work and they come up with something brilliant. They launch it and almost overnight they are popular and sometimes small companies just get bombarded with customers that they don’t know what to do. Because of that campaign they have something to stand by and say that people actually like their product and are buying it left and right.

“Art Serving Capitalism. Why?
Capitalism, for the most part, distrusts art.
But a look at history shows that business has been at its best when it’s done with a sense of craft and surprise we associate with art. Art is the stutter step that freezes the opponent. It’s a new way of seeing the world that takes things that are basically the same and makes them suddenly seem different. Art takes things that don’t belong together and welds them at high temperatures.

Art teaches business to dance”

I really like this quote by Goodby Silverstein and Partners it makes me feel like when I get into the industry I will be making a difference in a person’s life. Art serves capitalism because in reality there really wouldn’t be art and advertising if it weren’t for capitalism.
Being a really successful business man, a fisherman, a fireman or even an artist like myself everyone wants to make money and that’s where both art and capitalism come together.

EOC Week 9: Triplets

In these two advertisements they are selling underwear. Not just underwear, men’s underwear. They think how we are going to go about selling underwear to men. They have come up with something that I think is clever and a pretty good idea to sell men’s boxer briefs. If you click on the picture and view the image bigger, in the bottom left corner it reads“men don’t want to look at naked men”. They came up with a campaign that in all of their advertisements they will have women wearing the men’s boxer briefs and every one of them will be very sexual and seductive. I bet the product sold very well because I would have bought this if I was a guy because of the ads. The company that is doing the selling is JBS Men’s Underwear and they have decided to find really sexy, attractive, and very fit women to wear their product in environments that a bachelor would be in like their house with shag carpet, or sitting on the toilet reading a magazine. They are hot and sexual and appealing to the person that they are trying to sell it to. Whether it is the bachelor or the girlfriend of the guy who sees the ad and can see herself doing the same thing the girls in the ad are doing, steeling his underwear because they are comfortable.

EOC Week 8: Really Good Example Ch. 8

In this full page magazine ad for Smart water Jenifer Aniston is the face of their product. They have her posed like she is stretching like she just got done working out. She is all hot and sweaty and you can see that because she looks like she is all wet but still beautiful as ever. She is putting her face on their product and officially saying that when she works out she drinks Smart water and you should too. When you work out you need to be hydrated so you much drink Smart water.
They do not have very much text. It is mainly the picture and then at the bottom they have the name of the company which is Smart water by Glaceau. All of which is in the same font they write what she thinks and does with the product. I think that this ad can fall under the category of “atypical ad appearance” it is “visually surprising, visually engaging, something that stopped me, and something that made you remember the ad message.” It is visually surprising because of the beautiful woman in the ad which just so happens to be one of the biggest actresses in Hollywood today. I think that it is seductive and very motivating, why wouldn’t you want to look like Jenifer Aniston?
It is also a “typical ad appearance “because you know what is trying to be sold in the ad, it is not to promote Jenifer Aniston (even though it does in a different way). I think that it is memorable because most people have seen or even drank the water before. The product is obvious because the name of it “Smart water” says what it is, which is water. The water is being presented to you in a very sexy way, and in a way that makes you want to look like the person in the ad so why wouldn’t I buy it?

EOC Week 8: Authority

Grey Goose
For my final project I have decided to take advise from one just one of the professional designers but from a few of them. My product is Grey Goose vodka and because there are so many competing companies it is going to be tricky to come up with something that no one has done before or that ketel one has done themselves.
I want the ad to be very elegant. I will be making the image or font huge like Stefan Sagmeister, Sagmeister Inc., New York said on page 162 in our text book. Grey goose makes you feel sexy. Grey goose is something to share. Grey goose is something to drink when you want to have a good time.
I will be selling the product to adults.
I was thinking for one of my ads to just make a new typeface for their product and just use the name as the ad like Michael Sickinger, Firmenich, New Jersey says on page 163 in our text book. I will be using the same font and explain the taste and the experience of the vodka.
Grey Goose has a distinctive color to it and I will be keeping that same color and design of the bottle but I will be coming up with a tag line that has not been used before with that company. I was thinking classy, graceful, stylish, tasteful, fashionable, and exclusive.

EOC Week 7: Exciting Ads X 4

Positive/ Negative Shapes and Space
In a successful positive/ negative relationship, the positive and the negative are interdependent and interactive. They complement each other to make a bolder statement. The negative space or the dead space refers to the blank space. Someone might use it to isolate the text to make it stand out. And then they put an image and that becomes the positive space. Leaving the other text to tell you a little bit more about it smaller so you have to actually look at the whole thing to know what it is.
In this ad they show you how the Pepsi drink is different than before and why it is, because the lime is peeing in it and adding flavor.
Its "Pepsi with a touch of lime”





Balance.
Balance is very important whether it is symmetrically or asymmetrically. Im sure they can find a way to make both work but in the end the actual ad has to be one or the other. This ad is for a school that teaches the arts, saying that they are thirsty for new and creative people. The colored pencils and the words on the bottom that read “we are thirsty for more creative blood” balance each other out and make the ad very creative itself and it pulls people in to really see what it is about.






Visual Hierarchy

EOC Week 7: Final Project: First Thought

My first thought was to choose a product that I like and use. Vodka, Ketle One.
I thought of having still ads that have captions under them. Have about three or four pictures of the same people partying and one of their birthdays all in different years. I want it to feel like personal because that’s what your parents drank so you started drinking it kind of thing. I want it to feel like when you have this its filled with warmth and memories.
I picked this product because it is my parents favorite kind of vodka.

EOC Week 6: Make 'Em Laugh

I think that this video is hilarious. It is a commercial for E*Trade which is an insurance company. They have talking babies as the subject in all of their commercials but this one in particular I think is very funny.
They focus on one baby in an airplane on his way back from a bachelor party with his buddy Mike who is a couple rows back. He talks about upgrading to first-class investing technology and because he did E*Trade worked their techno-magic and saved him a pant load. I think that they have come up with a way to get people’s attention so people will remember them or look further into their company.
As he is talking away a flight attendant comes by and gives him a glass of milk and he says “thank you Martha” and then he just goes back to talking again. Next thing is the caption comes on the over head speakers and starts saying something. The other baby, Mike yells out “DAD!?” and the first baby yells back “No Mike! That’s the pilot, he’s making an annou-.” Then Mike yells out again “DAD!?”

EOC Week 5: Ad Categories

Advertising has many different categories, twelve to be exact and I have chosen three of them to talk about that I think do the best job at portraying what they want.

Demonstration is the first category I will be talking about. Usually demonstration is used with video and when I think of demonstration I think of infomercials that talk and talk about their product, why it is so good and they show you right before your eyes what their product can do. Well in this ad for Nivea (company that sells lotion, after shave, acne creams and cellulite lotions to women and men) is selling a product that takes away or reduces your cellulite. They took a picture or a couch, made the couch the color that their brand is associated with, made half of it with dimples all over like a woman with cellulite and the other half was smooth like they way a woman wants her legs and butt to be. They are showing you what your body can look like if you use their product.

Declaration is about saying something in your ad very short and bold. In this ad for a drunk driving awareness campaign they took the name of a major vodka company,Absolut, and turned it into an ad that looks like the companies ads that promote their drinks by putting a bottle or a drink with a pretty light in the background and with the words Absolut at the bottom and in very small print ‘please drink responsibly’. This drunk drivers awareness ad gets the attention of the drinkers of Absolut and other alcoholic beverages. The message is drunk driving kills and I think that they presented it very well to the people.


Popular culture is about choosing and knowing who your audience is going to be. There are always those commercials and ads that we see they stick in our mind and we tell the people we know about them. Everyone trying to sell something wants to be those people with that advertisement. In this Corona ad and in all their ads they put the beer at the beach in front of the ocean. They are trying to say that their beer is best enjoyed at the beach and in this ad why not at a nude beach. In their ads the company assosicates being relaxed, having fun, and being refreshed with drinking their beer. I know that when I see those commercials I would much rather be where those people are drinking a beer at the beach instead of where I am right now.

ECO Week 4: Bob Isherwood, why is he important?

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Bob Isherwood is a worldwide creative director he was at Saatchi and Saatchi for twenty- two years. There he helped establish a company and turn it into something bigger then it was. They have a few things that they (the company) believe in and run their company from. “Most companies have a mission statement. We don’t. Instead, we have a Purpose, with these components:
Our Inspirational Dream: To be revered as the hothouse for world changing ideas that creates sustainable growth for clients.
Our Focus: To fill the world with Love marks.
Our Spirit: One Team, One Dream – Nothing is Impossible.” They say nothing is impossible, they think about things that some people think are impossible and they find a way by bending the rules and going into the dark grey areas where people are afraid to go. They have a special relationship with their clients and they believe that that is the only way that they can really express their client through their product. Half of the time that Isherwood was working there he spent his time with the “reinvention” of the company. After 12 years of that he thought that he needed to reinvent himself to have “more than one life at a time”. Isherwood has received awards for World Changing Ideas, and is chairman of the Worldwide Creative Board, among his other achievements.
Saatchi and Saatchi has honored him and think of him as one of the most inspirational person they could find in this new world of ideas and creativity, they found the right person to really lift up the company and they will truly miss him, his inspiration and ideas.

EOC Week 3: Tabacco Ads

http://gal.darkervision.com/2009/01/25/apple-has-started-a-new-advertising-campaign-with-one-scientist-some-mice-and-a-huge-blender/

Interpret the problem. The ad is telling us that smoking is sexy, makes you happy, cool, romantic, and popular. By having the woman looking at the man while he is smoking and blowing the smoke in her face makes the image look seductive and hot. It makes me think that they are saying that smoking makes you sexier. So people should smoke if they want to feel sexier.
Understand the creative brief. By having an attractive woman and seeing her beautiful face and only some of the males face but making sure that the tobacco that he is smoking and the smoke is right up in front says if you smoke these and blow the smoke in her face she or beautiful women will be hooked on you or want to be around you.
Say it outright. The ad is saying that sex sells and cigarettes and smoking are sexy. Everyone wants to feel sexy or wanted at some point in their life. It benefits your pleasure and your happiness which benefits your life. Smoking also indicates relieve or relaxation which I think everybody would agree that they like to be relaxed and stress free. The people in the ad look careless to the world at the moment they look as if nothing else matters. The smoke helps put them in that state of mind.
Know your audience. The audience is everyone that sees the image. But the people that pay attention to it are either people that are trying to go against the tobacco companies or people that don’t smoke. They aren’t trying to advertise to the people that already smoke, because they literally already have them hooked into buying their product. The companies know that people like to feel cool, sexy, and relaxed so that’s what they portray in their advertisements.
Write your objective. The objective is to sell cigarettes and make money off of their smokers.

ECO Week 2: Ethics in Commercials

Axe body spray or body wash has put out some advertisements that are comical but degrading to women. They use sex to promote their product, which is more common in today’s society but they make it a point to say that if you, an average Joe or even less than average, if you use their product you will have hot, beautiful, sexy woman diving to have you. They want you to think that if you use their products you will have women coming out of their element and they won’t be able to control themselves around you.
The commercials that Axe has made are pretty funny but some are very shocking. They exploit women to the fullest to sell their product. It works because they know how to sell to a selected target of people, the men in the world. No man, unless you are gay, that would not love beautiful women running after him feening for his body and smell.
The commercial that I have attached is supposed to be a TV show that they are testing the product in front of a live studio audience. They bring out a very beautiful girl to demonstrate. They start to talk about dirty equipment and how a normal bar of soap will not do the job. She says to keep your balls clean you must try the new Axe body wash and the Axe detailer. The detailer helps guys wash their balls so they are more fun to play with. In the demonstration she cleans a pair of golf balls and gave them to the other lady to play with. She juggled them around in her had for a while with a silence that everyone was looking at her talent with handling those balls. Then they move on to show that it works on anyone’s balls. Big, little, old, or hairy, Axe will do the job right so that women can play with them more.
I personally think that the commercial is funny, and they do a very good job at advertising their product because I know people who have talked about the Axe commercials numerous times so it must be working.

Wash your balls!! Axe Commercial
at www.Youtube.com

ECO Week 1: Voltswagen Lemon

Changing advertising, Volkswagen took a humorous approach to their advertisement. “The ad featured a black and white photo of the Volkswagen Beetle with the word “Lemon” in bold san serif font... that proclaims that this particular car was rejected… because of a blemish on the chrome piece of the glove box. The ad goes on to describe the rigorous inspection process…” http://www.writingfordesigners.com/?p=1731

“The large copy printed at the bottom of the ad says “LEMON”… The ad agency successfully caught the viewer’s attention by using self-effacing humor. With any luck, these ads drew you into the joke, and you would read the rest of the copy looking for the punch line.” This ad made viewers question that car in the ad. The ad made people interested in that car. As the viewer looked deeper into it, they found out that each car was inspected to highest level and some cars wouldn’t pass for something as small as a scratch on the windshield.

“Selling the Volkswagen Beetle to America was always going to be tough. New York agency Doyle, Dane, Bernbach took on the job, and changed advertising forever in the process.” Looking at the ad in a different direction changed to the way to advertising, instead of just trying to sell the product, they told you about it and why you should buy it.