Week 11: Final Evaluation

On the first day of this class, we sat in this classroom for 4 hours and listened to Pinto talk about what we will be accomplishing in this class over the next eleven weeks. After that we jumped right into the book and started talking about how advertising began. It was such a crazy time that I wish I could have lived back then to experience what something brand new feels like. In today’s day and age I feel like nothing is new or surprising anymore. Like anything is really possible, and if not they find a way to fake it. I have truly learned from this class. I like how Pinto talked about how the industry used to be when it first started all about sex, drinking, and advertising. Then he showed us movie clips and episodes of Mad Men to back up what he was saying about how crazy that time was. I really liked learning about why the advertising companies do what they do.
Advertising is all about money, putting together a really nice campaign cost a lot of time which costs a lot of money. We also discussed that there are all different kinds of advertising like billboards, TV, newspaper, magazines, radio, moving truck billboards, and even airplane banners. Any way that the public is going to see it that’s where you can put it. They have even started wrapping buildings and cars with advertisements. We discussed a lot about strategy, concept and design, how to make them all flow together in our ads. A bold, courageous, daring, and different ad is what is going to catch the people’s attention.
I learned a lot in this class and really enjoyed coming to this class every week. Pinto is a great instructor, he knows what he is talking about, and is very enthusiastic about it, which I love because it keeps me interested. So thank you for that, I get distracted very easily unless I am interested. I know I worked very hard in this class. I feel like I accomplished most of my goals with my final project. I got the concept and idea down, I just hope I put the project together right. We shall see. But for this class I think I deserve an A because I was here, participated, did my homework, and finished my final project.

EOC Week 10: Art Serving Capitolism

Art serving capitalism
“Its not art for art sake it’s not money for money sake it’s the two working together.”
When companies start out in whatever industry they are in, all they are looking to do is make money by pleasing the customer. The process of making a name for them is very difficult. Figuring out who their product or company is aimed at and how they are going to catch the people’s attention so start making money. Advertising is a big part of where the profit of what they make goes to. Some companies are very small when they start out so they hire someone to do their campaign work and they come up with something brilliant. They launch it and almost overnight they are popular and sometimes small companies just get bombarded with customers that they don’t know what to do. Because of that campaign they have something to stand by and say that people actually like their product and are buying it left and right.

“Art Serving Capitalism. Why?
Capitalism, for the most part, distrusts art.
But a look at history shows that business has been at its best when it’s done with a sense of craft and surprise we associate with art. Art is the stutter step that freezes the opponent. It’s a new way of seeing the world that takes things that are basically the same and makes them suddenly seem different. Art takes things that don’t belong together and welds them at high temperatures.

Art teaches business to dance”

I really like this quote by Goodby Silverstein and Partners it makes me feel like when I get into the industry I will be making a difference in a person’s life. Art serves capitalism because in reality there really wouldn’t be art and advertising if it weren’t for capitalism.
Being a really successful business man, a fisherman, a fireman or even an artist like myself everyone wants to make money and that’s where both art and capitalism come together.

EOC Week 9: Triplets

In these two advertisements they are selling underwear. Not just underwear, men’s underwear. They think how we are going to go about selling underwear to men. They have come up with something that I think is clever and a pretty good idea to sell men’s boxer briefs. If you click on the picture and view the image bigger, in the bottom left corner it reads“men don’t want to look at naked men”. They came up with a campaign that in all of their advertisements they will have women wearing the men’s boxer briefs and every one of them will be very sexual and seductive. I bet the product sold very well because I would have bought this if I was a guy because of the ads. The company that is doing the selling is JBS Men’s Underwear and they have decided to find really sexy, attractive, and very fit women to wear their product in environments that a bachelor would be in like their house with shag carpet, or sitting on the toilet reading a magazine. They are hot and sexual and appealing to the person that they are trying to sell it to. Whether it is the bachelor or the girlfriend of the guy who sees the ad and can see herself doing the same thing the girls in the ad are doing, steeling his underwear because they are comfortable.

Analysis of Project in the Real World

While putting together this campaign I have learned about what it takes to put together an advertisement that means something, stands for something, makes sense, and is attractive to everyone that is interested. The ad is supposed to be directed at as many people as possible. It’s hard to catch ones attention when they are underage, a recovering alcoholic, or practicing a religion that forbids altering your state of mind. I think that eight out of ten people will have their attention caught by this ad campaign.

Creative Content

For this campaign I have laid out a series of events that all have someone drinking or holding the bottle of Grey Goose in some way. For my television commercial I envisioned the bottle jumping from scene to scene and having the characters toss, kick, and catch the bottle as the scenes move forward. I tried to lay out a storyboard show you what I was thinking. “A storyboard is a series of drawings, sketches, or photographs of key shots of a planned television commercial, accompanied by text, used to visually explain an idea.” (Advertising by Design pg. 213) Building a storyboard it like a diagram of the commercial to present to your client so they can see how you put their thoughts together on paper. After the client approves the story board, it is used to explain the idea to the director of the commercial. “Seeing an idea in pictures, almost like a cartoon strip helps everyone better understand how the idea will play out on television.” (Advertising by Design pg. 214) Advertising is one of the biggest ways to be heard and get your name, brand, or product out into the world. People love watching television. “People watch television mostly to be entertained. Entertaining programming attracts sponsors. And advertising sponsors means revenue.” (Advertising by Design pg. 206) In a print ad you have one or two seconds to grab ones attention, and if you didn’t, then you have lost them, period. On a television commercial if you lose ones attention in the first two seconds, you have the ability to grab it in the next five to ten seconds. The only way to catch ones attention is to be interesting. And once you have found how you are going to put it out there, your print ad should be in multiple magazines during the course of a few months. Your television commercial should play multiple times a day on several different channels. I have already lined up which magazines and television channels this commercial and print ad will be going to. The commercial will be playing every night once every two hours and I have chosen Vogue, Cosmopolitan, GQ, ELLE, and Glamour magazines to place my ad in.

Promostion

Promotion “became clear that one had to do more than create a brand identity. How do you keep it in the consumer’s mind? Do you advertise a functional benefit? Or do you appeal to the consumers emotions? Is advertising a science? Is it the art of persuasion? Is it the art of endearment?” (Advertising by Design pg.4) Answering those questions one by one, keeping the identity in the consumers head is just about being creative and having a campaign that stands out, is funny, dramatic, shocking, and appealing to people is very important. I wanted the ad to stand out like these people are having fun, and having the bottle and the blue of the label help keep that ad in the audiences mind. Grey Goose benefits from the region's rich history of creating luxury foods, wines and spirits. The maître de chai for Grey Goose vodka ensures that every element of its production is of the highest quality. Its function is to be enjoyed by many as they sip or drink this smooth tasting top notch drink. Appealing to the consumers emotions is also a very good way to keep their attention, make them feel something for this brand not just the product, make them feel that we care about how they feel about our product and company. Advertising is definitely an art persuasion; it’s not an easy thing to just tell people to spend their money to buy your product. The thought in most consumers head is ‘how will this benefit me?’ In my campaign and with this product the consumer benefits the most with the experience that they receive while drinking Grey Goose. I think that advertising is a science that many people have figured out how to conquer it and many people don’t even know that there should be a concept or a theme with their advertisements. It is all about figuring out how to present yourself. “Create a unique selling proposition- a selling point that communicates a singular message- and repeat it over and over again so that it sticks in the consumers mind.” (Advertising by Design pg. 5) Is it the art of endearment? Absolutely, for both the supplier and the consumer it is all about the act of endearment. A consumer isn’t going to buy your product if they don’t feel the love coming out of each glass after every sip that they take, and the supplier is going to have a hard time selling the product if they don’t believe in it, love it, or drink it themselves. That’s why I chose this alcoholic beverage to sell, because I truly love the product that they put out. It is delicious, smooth, and the experiences that I have shared with my loved ones while drinking Grey Goose has stuck in my mind and I will buy it time and time again because of all of those things.

The Big Idea

The big idea for my Grey Goose vodka campaign was to attracted as many people as possible to do nothing but of course sell my product. I came up with a catchy tag line, that if I was not the designer and I heard them ask if I was a top notch drinker, I would buy their product to answer their question as a yes, and to have that label as a top notch drinker. I didn’t want to try and compare my company to anyone else’s company because “comparisons can be mean-spirited and often uninteresting.” (Advertising by Design pg. 79) I just have to face it that I am not going to win someone over that has been drinking Skyy vodka their whole life because they love the taste. So keeping people interested in what we have done and still can do is how I will keep people buying our products. In my campaign I am saying that you could be anywhere or anyone to enjoy the top notch drink made by Grey Goose. Or someone could take the ad campaign as if they drink Grey Goose then they too could feel like a top notch drinker and they too could go to these places and fulfill the goals they want to accomplish and then celebrate after. I feel like a visual is all someone needs to take their mind into an imagination state, where they think of themselves in the same or very similar situation. My campaign is aimed at all different kinds of people, young, old, successful, or just an average Joe, and for all of those people there are different flavors and even different sizes of bottles.